We've Got a Kink...
for Branding
We work with small businesses and organizations to develop distinctive brands, thoughtful campaigns, and creative work that connects with their community.
Good creative starts with curiosity.
Every business has its own story, challenges, and ambitions. Before we start creating, we take the time to understand yours.
Our approach is collaborative, but never without direction. We bring experience, perspective, and creative leadership to the table, while making space for your ideas and knowledge of the business.
How We Work:
01
Understanding
We start with a conversation. We get to know your business, your audience, what’s working, and what could be better.
02
Collaborate
Through focused workshops and creative discussions, we explore possibilities and establish a direction together.
02
Create
We turn the agreed creative direction into tangible work, developing the concepts, designs, and materials that bring your vision to life.
04
Deliver
We refine the details, prepare the final work, and help you put it into practice.
Selected Work
From brand development to award-winning campaigns, our experience spans health, wellness, advertising,
and community-focused organizations.
Creative thinking
tailored to your business.
Some businesses need a clearer direction. Others need a new identity, a campaign, or an experienced creative partner.
We offer different ways to work together, depending on where you are and what you’re looking to achieve
Brand
Clarity
A fresh perspective on your brand.
Brand discovery session
Brand audit and assessment
Audience and competitor review
Brand positioning recommendations
Creative direction recommendations
Actionable brand roadmap
Brand
Development
A brand that feels like you.
Brand discovery workshop
Brand strategy and positioning
Brand messaging and tone of voice
Creative direction and moodboards
Logo and visual identity design
Brand guidelines and final asset package
Campaign Development
Ideas worth putting out into the world.
- Campaign discovery and creative brief
- Campaign strategy and audience messaging
- Creative concepts and proposed direction
- Campaign visual identity and key visuals
- Campaign asset design and content development
- Art direction and rollout recommendations
Creative
Partnership
Creative leadership, on demand.
- Monthly creative consultation
- Brand and campaign guidance
- Creative planning and prioritization
- Concept development and brainstorming
- Design reviews and art direction
- Monthly recommendations and next steps
Independent businesses. Different perspectives.
We enjoy working with people who care about what they’re building.
Our clients and collaborators come from different backgrounds and industries, with a particular interest in BIPOC and immigrant-owned businesses, LGBTQ+ communities, health and wellness, arts, and culture.
As a BIPOC-led consultancy, we understand how culture, identity, and lived experiences can influence the way businesses communicate.
We value good conversations, mutual respect, and the opportunity to build lasting creative relationships.
Original Productions
Alongside our consultancy, Spicy Alii develops independent films and theatre exploring identity, culture, and community. A portion of our consultancy earnings supports these productions, helping us collaborate with emerging artists and bring underrepresented stories to audiences.