Project 01: It's PrEP, Bitch
Integrated Marketing Campaign
“It’s PrEP Bitch,” aimed at dismantling stigma surrounding HIV prevention medication while fostering a more inclusive dialogue about sexual health. In a bold move to address the lack of open sexual education in many households and cultures, the campaign seeks to raise awareness and promote safe-sex practices for all individuals.The campaign’s centerpiece is a captivating song and music video, paying homage to the rich history of music and dance in uniting communities. Drawing inspiration from powerful movements such as Jazz and Vogue, “It’s PrEP Bitch” aims to empower individuals to reclaim their sexual freedom and embrace acceptance without fear.
Project 02: Owning My Crown
Integrated Marketing Campaign
Raising awareness about PrEP in Toronto’s diverse queer community is crucial for reducing HIV transmission, improving healthcare access, combating stigma, and positively impacting public health. By educating individuals about the benefits of PrEP, we empower them to protect themselves and their partners, leading to a significant reduction in new HIV infections.Improving healthcare access involves informing the community about PrEP availability, encouraging discussions with healthcare providers, and ensuring equitable access to medications and services.
Project 03: Body + Soul Fitness
Rebranding
During my time at Body+Soul Fitness, I helped establish brand guidelines and led the migration of our website from Squarespace to WordPress. I collaborated closely with the Marketing Coordinator on social media and blog posts, ensuring they reflected our brand’s vision. Additionally, I worked with the President and Full Stack Developer on a Fitness Tracker project, contributing insights and support. Together, we enhanced the brand’s identity and digital presence.