Create.
Empower.
Grow.
Passionately Creative, Driven by Data.
Passionately Creative,
Driven by Data.
Project 01: It's PrEP, Bitch
Integrated Marketing Campaign
Project 02: Owning My Crown
Integrated Marketing Campaign
Project 03: Body + Soul Fitness
Rebranding
About me: Creative Strategy for Change.
Growing up in Dukhan, Qatar, a small town of about 7,000 people, I learned to harness imagination and strategy early on. Immigrating to Canada added resilience to my skill set as I navigated my identity as a gay man while building a career in design, far from my family’s expectations. After a brief stint in animation, I found my true calling in design, graduating with honors from Humber and Seneca Colleges. My journey took me from creating consumer marketing materials at NutriAg to cost-efficient web solutions at Body + Soul Fitness, where I was driven to simplify complex challenges through design thinking.
A pivotal moment came when I joined Circle K, where I initiated the Data Merge project, increasing production threefold and demonstrating the power of combining strategy with technology. Simultaneously, my work with The PrEP Clinic brought my creativity to life, with award-winning campaigns like “Owning My Crown” and “It’s PrEP, Bitch.” Now, I’m passionate about balancing AI with human ingenuity, fostering ethical design processes, and championing innovation that empowers people and businesses alike.