Founded by Montreal-based filmmaker and creative director Ali Naqi, we specialize in bold storytelling that centres queer, racialized, and community-rooted voices.

From award-winning HIV prevention campaigns (It’s PrEP, Bitch and Live Laugh PrEP) to heart-shaking films like Gubbi, everything we touch blends purpose with personality. We don’t just make content — we craft moments that stick, spark, and start conversations.

Our world lives at the intersection of marketing, production, and performance. Think improv shows turned skits. Documentaries that move you. Campaigns that make people care. We’ve worked with clinics, libraries, nonprofits, and rebels — the kind of folks who believe creativity can drive real change.

We’re not here to blend in. We’re here to break molds, reimagine care, and have a damn good time doing it.